Child Poverty – Income Maximisation Action Plan

The Child Poverty – Income Maximisation Action Plan sets out the Welsh Governments' plans to ensure people are aware of the opportunities available to them to help maximise their household income.

Welsh Government

On 1 March 2021, Welsh Government launched its #hawliadyarian / #claimwhatsyours campaign to encourage people to check and claim the benefits they are entitled to. The campaign is targeting low-income families across Wales as well as a wider audience of people who may now need support due to the financial impacts of the pandemic.

Raising a person’s awareness is only part of their journey to actually having extra money in their pockets. Therefore, a strong message in the campaign is for people to contact Advicelink Cymru’s helpline for direct support on 0808 250 5700. There they will receive quality assured and confidential advice on their benefit entitlements and access to the full range of other advice and support that is available through the Welsh Government’s Single Advice Fund services.

For more information on the #claimwhatsyours campaign visit:

If you have been affected by the coronavirus pandemic, Welsh Government has updated the information and support that is available to you.

Download the Covid-19 Financial Support for Individuals leaflet here:


The Discretionary Assistance Fund (DAF) is a demand driven grant fund offering payments or in-kind support (essential household items and white goods) to provide urgent assistance to people to safeguard health and well-being.

For further information please visit:

Through the funding of Dangos Wales Welsh Government are also are supporting the delivery of free awareness-raising sessions for frontline workers to increase their understanding of welfare benefits and their ability to encourage people they support to claim their entitlement to welfare benefits. The sessions commenced in January and are proving popular and extremely successful, so much so plans are in place to increase the number of the sessions being delivered to meet the demand shown across Wales.

For further information and events visit:

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